5 Tips for Working with an Illustrator

Incorporating illustration into your brand can make it more memorable, personal, and visually engaging. But what does working with an illustrator actually look like? Here are some key tips to help you navigate the process and make the most of your collaboration.

1. Identify What You Need Illustrations For

Illustrations can be used in so many ways—product packaging, social media, website graphics, printed materials, infographics, and more. Before meeting with an illustrator, think about where visuals could enhance your brand. But don’t worry if you don’t have it fully mapped out—illustrators often have insights and creative ideas you may not have considered.

🌟 Download my ebook to learn about all the ways you can use illustration in your brand.

💡 Pro Tip: If you have a budget in mind, share it early on so the illustrator can assess what they can deliver within that range.

2. Find the Right Illustrator for Your Brand

Every illustrator has a unique style, so finding one that aligns with your brand’s aesthetic is key. Review their portfolios and see what types of work they have done.

✔️ Does their work match the vibe you’re going for—modern, whimsical, minimalist, bold?
✔️ Have they worked in your industry before? If not, but you love their style, ask! Many illustrators enjoy pushing their creativity and may be excited to explore something new.
❌ Don’t ask an illustrator to copy another artist’s style—respect their originality and creative voice.

💡 Pro Tip: Instagram is a great place to find an illustrator, but you can also check out platforms like Fiverr, Behance, or even linkedIn.

3. Share Your Brand Style and Vision

Your brand is your creation. To help your illustrator bring your vision to life, share with them:
🎨 Your brand guidelines (colors, fonts, tone, target audience).
📌 Inspiration images, mood boards, or competitor examples—but don’t micromanage the creative process. The real magic happens when illustrators are given the freedom to explore and create.
💬 Be clear about the emotions or messages you want the illustrations to convey.

4. Understand the Timeline

Once the project has been discussed and outlined, the illustrator will provide a timeline detailing:
📅 First draft delivery
📝 Revision turnaround times
✅ Final proofs and file delivery

Keep in mind that your illustrator may have multiple clients, which can impact timelines. It’s always a good idea to build in extra time to avoid last-minute stress.

5. Communicate Clearly

Lastly, great collaboration relies on honest, actionable feedback.

💡 If you love something, say so! If something isn’t working for you, be upfront and specific about what needs to change.
❓ Ask questions—whether it’s about the process, revisions, or possibilities beyond what was originally discussed. Illustrators are usually happy to adjust things if they make sense for the project.
❤️ If you’re thrilled with the final product, spread the word! Referrals and recommendations mean the world to independent artists.

Final Thoughts

Working with an illustrator can be a game-changer for your brand, helping you stand out from your competitors. By choosing the right artist and fostering strong collaboration, you’ll create artwork that not only enhances your brand but also resonates with your audience.

Ready to bring illustrations into your business? Book a free consultation with me and get started today!